Business Analysis
Map how the business really runs, then redesign it: approval flows, roles and permissions, data and SOPs. Solutions the team can use right away.
Business Analysis · Marketing · Content · IT
Scattered pieces, one seamless business.
I’m Trần Bảo Cường, founder of True Cafe and Kho Máy Pha. I help F&B businesses and SMEs connect the pieces: clear processes, a strong brand, content that brings in customers, and custom software that ties it all together, like Lego.
3.5Mviews in 28 days on each of 3 Facebook pages
599Kusers in the first 16 days of a product launch
5,907followers on the True Cafe TikTok channel
225lessons in the café-opening course
Four building blocks for your business.
Marketing
Brand positioning, channel choice, landing pages and lead-capture funnels, with leads routed automatically to Zalo or Telegram.
Content
Series planning, scripts, short-form video, carousels and infographics, produced at volume and posted every day.
IT Solutions
Custom software built as modules, websites and automation flows. Each module is a Lego brick that does one job well, then connects to the others and to Zalo, Telegram and your sales channels.
Done it. Got the numbers.
Proven on my own businesses first, then offered to others.
Brand · Operations · Content
True Cafe
Built a probiotic-fermented Fine Robusta brand from Gia Lai: positioning, wholesale and retail pricing, café SOPs and the TikTok channel @truecafeofficial.
5,907 followers21.2K likes
Business Analysis · IT
Digitising team operations
Brought the True Cafe team’s cash flow, documents, contacts, calendar and internal messaging into one app (MeeAgent), with a multi-step approval flow and role-based permissions.
Business Analysis · IT
Coffee buying process
Standardised how buying stations weigh coffee in the field: fast kg entry, auto-locking every 5 entries into a group, recording without signal and syncing once back online.
Marketing · Content
Content engine
3 Facebook pages at 3.5M views each per 28 days, powered by 2.5 posts a day. The 24-episode series “Mở quán dễ hiểu”, a 225-lesson course, and template-driven video produced in batches.
Every piece above was built and connected in-house: analysis, brand, content and software.
Profiles.
Pick the one that fits your need.
Business Analysis
Requirements, processes, data, SOPs. F&B and SME domain.
Marketing & Content
Brand, channels, content series, video, lead generation.